In the early 2000s, the movement experienced a brief decline. She incorporated live instruments, African musical beats, and groove music to lyrics that dealt with relationship and love issues, mixed with more of a mellow and melancholy vibe. Erykah Badu is known as the “First Lady of Neo Soul,” and many of her albums are considered a model for the genre. Erykah Badu, who was one of Massenburg’s artists at the time, is credited as the founder of neo soul. His album spent more than sixty-five weeks on the Billboard 200 Chart and was certified platinum. One of the first artists to emerge from neo soul was D’Angelo with his first album, Brown Sugar, which took traditional and contemporary R & B and sprinkled in funk, quiet storm, and hip-hop. Like prior emerging black music genres, the music often exhibited “culturally-conscious” lyrics. This was his way of marketing the merge of contemporary R & B and soul music, which also incorporated elements of jazz, pop, hip-hop, and funk, as well as heavy tones of gospel. Neo soul surfaced when music executive Kedar Massenburg of Motown Records coined the term in the 1990s. Like prior emerging black genres, neo soul has remained almost exclusive to R & B outlets such as urban radio and Black Entertainment Television. It tends to be more “soulful” and has deeper messages and meanings than contemporary soul and R & B. Neo soul music is essentially modern-day soul music with contemporary attitudes and sensibilities. Neo soul is a musical genre that fuses contemporary R & B and soul with elements of hip-hop, gospel, and jazz.
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